I Didn’t Set Out to Start a Movement—

But the Witch in Me Had Other Plans.

I grew up as the middle child of five—wild, loud, and often in trouble. The black sheep. The standout. Sometimes celebrated, sometimes scolded.
Over time, I became a shapeshifter.
A performer.
A girl who could walk into any room and immediately read the rules:
Be nice. Be useful. Be easy to love.

So I did.
I learned to smile big, laugh loud, and make myself into whatever would keep the peace.
But behind that curated charm, I was screaming.
And no one could hear it—not even me.

Ten years in corporate sales only sharpened the edges of the role I had learned to play. I got in line. I said the right things. I climbed the ladder while the wild woman inside me withered.
Except—she never truly disappeared.
She showed up in the cracks.
In my outbursts. In the self-sabotage. In the nights I drank too much and the mornings I couldn’t remember who I was.

They called it “too much,” “too reactive,” “too dramatic.”
But it wasn’t a flaw.
It was a feral prayer—my soul begging to be unbound.

In 2018, I left it all and became an entrepreneur, thinking I had finally broken free.
But a new truth emerged:
I hadn’t escaped the roles.
I had just carried them with me.

So I started diving deep.
Into the grief. The trauma. The parts of myself I’d buried in order to be digestible.
It was messy. Dark. Lonely. Full of death and rebirth.
And it didn’t end—not even when I got sober in the summer of 2022.
That’s when it all truly began.
I met myself in full for the first time—unfiltered, undone, and finally unafraid to look.

What I discovered is this: becoming who you truly are is the hardest path you can choose.
But so is shrinking.
So is self-abandonment.
So is pretending.

And if I was going to fight for anything—it wasn’t the brand, the performance, or the applause.
It was for the silence to end.
For women to stop trading their peace for someone else’s comfort.
For every voice that’s ever trembled to rise anyway.

That’s how Activate the Witch was born.

Not as a brand, but as a movement inside me—a spell I had to cast.
A sacred space for the woman who’s ready to belong to herself again.

Because when one witch remembers her voice,
we all rise.